Writer and Content Marketing Consultant, Crystalchawriter.com
Crystal is a skilled communicator and content marketer who is passionate about using the power of storytelling, combined with strategic insight,to achieve tangible results. A trained writer, she also has an extensive background in ATL/BTL and digital marketing for both the corporate sector as well as young start-ups.
Stories are powerful marketing currency. People remember stories more than facts. In an age where audiences can easily choose to filter out, opt out of, and block marketing messages, crafting a unique story for your brand is more crucial than ever. Businesses can no longer afford to compete purely on price and the size of their advertising budgets - they need to understand their customers' desires, and tell a compelling story that shows how their brand meets those desires.