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Mugilan Chitambram Digital Media & Social Media Marketing Certified Professional Mr.Mugilan Chitambram has experience of 12 years in digital media and pioneered various digital advertising solutions. He has worked closely with Facebook API development & roadmap changes and has been involved in Beta testing of Facebook platform integration beforeFacebook’s expansion in late 2006 to countries worldwide. Mugilan has spent USD 210k+ in building and optimizing FB Ads and FB Pages and has experience in handling digital media buying & advertising worth USD1.3 Million in total across industries in APAC, US and European region. Mugilan has worked in U.S.A for 5 years mainly in social media marketing, including 2 years in Silicon Valley, San Francisco – which enabled him to get accustomed to Silicon Valley culture and to build valuable network – which is advantageous in helping him to be the pioneer in introducing break through digital media techniques in theAPAC region to keep up the pace with the latest evolution of digital media. Upon his return from U.S.A , with experience gained through out years, Mugilan has introduced a breakthrough methodology in FacebookAdvertising which is known as FIAT (Facebook Intelligent AudienceTargeting) – which is capable of targeting niche users for advertisers to double up leads and conversion FB Ads. Mugilan has worked with some of the leading brands like Facebook, Intel, Google, Digital Point (US),Elite Clicks Media (US), Webwire (US), ASTRO, Bernama, SEGI UniversityMalaysia, Focus Malaysia, HCK Property and many more. Apart from that,Mugilan is also known for developing Google Adwords solution that allows advertisers to reach millions of users for just $0.01 per ad-click. Turning a fan to a customer is a powerful transformation, and all forms of media and entertainment want customers who are fans. How and what makes a successful digital platform? Sub-topics:- a) Measurement – Digital makes fully measuring the customer interaction possible. b) Analytics – Successful digital platform operators use the data created for analytics c) Execution – Successful digital platforms also allow for full execution of the customer’s choice. d) Customization – Mass customization will also allow us to have unique and enjoyable experiences online |
