Tara Yoon
​Partner Performace Lead SEA of Google

Tara is a performance marketing professional with rich, hands-on experience with prestigious global brands. Currently, she works with Google as a Partner Performance lead, helping SMB partners across SEA achieve their online business goals providing consultation & hand holding to accelerate their digital marketing maturity at scale. 

Overview of how Google Analytics can help drive intelligent business decisions and add value to your business. The session will touch upon a few aspects of Google Analytics as a robust web analytics platform around Consumer behavior & understanding. Acquisition & Digital channel performance intelligence, Cross-channel impact & investment decisions. The session is aimed at business owners who are looking for a free, robust website analytics and footprint measurement platform that can help them gain deep insights into the performance of their digital marketing investments.